The World Anti-Doping Agency asked us to brand their presence at the 2018 Winter Olympic and Winter Paralympic Games in PyeongChang, South Korea. We created a brand illustration inspired by Korean Bojagi art, PyeongChang’s mountainous landscape, and the um-yang (yin yang) symbol from the South Korean flag—bringing forth their history and culture through the clean athlete. T-shirts and other memorabilia were produced for 5,000 athletes from around the world.