In 1994 the Commission for Environmental Cooperation (CEC) was established by Canada, Mexico, and the United States to implement the environmental accord of the North American Free Trade Agreement (NAFTA). In 2020 NAFTA was replaced with the United States–Mexico–Canada Agreement (USMCA) which opened an opportunity for the CEC to evolve its brand. Their new brand encapsulates the cooperation between the partners that contributes to global results.