The World Anti-Doping Agency (WADA) asked us to brand their presence at the 2016 Olympic and Paralympic Games in Rio de Janeiro. We created an illustration inspired by Brazil’s pop and indigenous art to highlight the beauty of Rio and the clean athlete. T-shirts were produced for 5,000 athletes from around the world, and they were encouraged to find as many athletes as possible from other countries to take selfies with. This was shared using #playtruerio—demonstrating the spirit of the Olympics and clean sport. The winners were presented with signed limited edition posters of the event.